Is Affiliate Marketing worth it?

Duben 16, 2021
IronFX Affiliate team

The question of whether affiliate marketing is worth the effort is quite frequently asked among people interested in this field. For sure, affiliate marketing is profitable, but how easy is to get to this point? It definitely requires a lot of effort. However, there are some basic skills required which are very simple to learn, and once you do, you could start profiting off it in a relatively short period of time. If you find your niche and you are excited and confident about it, you can even start making money by simply expressing this enthusiasm to the audience whom you feel will also like the target product.

Nevertheless, affiliate marketing does not appeal to everyone. In other words, it is not worth the effort as not everyone would  enjoy the work it entails.

How much effort does affiliate marketing involve?

Every affiliate operates in a different way and the effort involved is quite simple.

  1. Firstly, you will need to define the category that your product will fall into and then focus on it. This way, you will be able to establish yourself as a trusted source on the particular subject.
  2. Secondly, you will need to target your audience and understand what kind of information they are interested in so as to adjust your content accordingly.
  3. Lastly, you will need to promote the website/blog that you are hosting so as to keep attracting people.

Understanding whether affiliate marketing is worth it, is a trial and error procedure. Successful businesses take time. You cannot expect to be flooded by sales from the very first day. This is where most people give up and get the wrong impression. Results of your effort will be gradually shown.

Affiliate marketing in numbers

By 2022, the affiliate marketing budget spent in the US is expected to reach $8.2 billion, compared to $5.4 billion in 2017. Moreover, 84% of publishers use affiliate marketing. Statistics show that the industry is growing and thriving, meaning that there are multiple opportunities for you to make money as an affiliate marketer.

Although there are many myths around affiliate marketing, it is true that the amount of income affiliate marketers earn varies. Below are some general statistics:

  • Almost half of affiliate marketers make less than $20,000 a year
  • 35% of affiliate marketers make $20,000+ a year
  • According to a survey, in 2016, 9% of participants made $50,000+ 

Why is affiliate marketing worth it?

For those of you who want to put some effort in affiliate marketing, you will soon realise it will be a job you can love, to start with. Doing what you love will feel less like a job and more like a hobby. Also, you will be able to be your own boss determining how you are marketing products, and what kind of strategies are more effective. Last but not least, you will be able to determine your schedule as you will get to decide when and where your promotions are posted or when your content is created. You can even promote and earn money while being on vacation.

Affiliate marketing gives you the freedom to work hard and enjoy your own success, which alone, is worth the effort for many people. With the appropriate knowledge, flexibility, and willingness to learn, affiliate marketing can open up doors for you to succeed in this field.

Disclaimer: This information is not considered as investment advice or an investment recommendation, but is instead a marketing communication