Seo Strategy

SEO Consulting

How should an Affiliate SEO
(Search Engine Optimisation) Strategy be done
correctly in order to succeed?

To succeed today in an organic search and rank an affiliate website as high as possible you will need a combination of different factors (signals) that search engines considered important:

How should an Affiliate SEO (Search Engine Optimisation) Strategy be done correctly in order to succeed?

To succeed today in an organic search and rank an affiliate website as high as possible you will need a combination of different factors (signals) that search engines considered important:

On-site or on-page SEO

Off-site SEO

Technical SEO

In previous years, the focus was mainly on off-page techniques like link building and other external sources to improve our ranking and traffic.

Today is exactly the opposite- off-site will not deliver good results if you don’t pay more attention to your on-site SEO.

A good SEO expert knows that the activity on-site (on-page) should always be prioritised. The reason for this is that the SEO landscape is evolving constantly, that’s why you need to continuously update your on-site SEO.

On-site or on-page SEO

Off-site SEO

Technical SEO

In previous years, the focus was mainly on off-page techniques like link building and other external sources to improve our ranking and traffic.

Today is exactly the opposite- off-site will not deliver good results if you don’t pay more attention to your on-site SEO.

A good SEO expert knows that the activity on-site (on-page) should always be prioritised. The reason for this is that the SEO landscape is evolving constantly, that’s why you need to continuously update your on-site SEO.

How to Improve Website Performance

With that being said, the first approach to SEO should follow a number of steps to improve website performance:

Cretate a list of keywords related to our industry

Analyse Google’s First Page

Create Something Different or Better

Optimise the On-Page & Off-Page SEO

Optimize the website for mobile

Optimise the search results

Improve your content and make it attractive

Build backlinks to your pages

How to Improve Website Performance

With that being said, the first approach to SEO should follow a number of steps to improve website performance:

  • Create a List of Keywords related to your industry

  • Analyse Google’s First Page

  • Create Something Different or Better

  • Optimise the On-Page & Off-Page SEO

  • Optimise the website for mobile

  • Optimise the search results

  • Improve your content and make it attractive

  • Build backlinks to your pages

The first step you need to perform in SEO is to decide what you are going to promote and what you are optimising for. You need to identify the keywords that people are looking for and that you want to rank on the different search engines.

For example: if you need to target the keyword “forex” you will also need to discover the different variation and related keywords needed to improve your ranking, such as “forex reviews”, “forex for beginners” and many more.

The first step you need to perform in SEO is to decide what you are going to promote and what you are optimising for. You need to identify the keywords that people are looking for and that you want to rank on the different search engines.

For example: if you need to target the keyword “forex” you will also need to discover the different variation and related keywords needed to improve your ranking, such as “forex reviews”, “forex for beginners” and many more.

There are different factors to consider when you choose your targeted keywords:

Keyword Search Volume

Keyword Relevancy

Keyword Competition

Keyword Search Volume

Keyword Relevancy

Keyword Competition

Learn how to create an effective SEO strategy with our helpful guide.
Learn how to create an effective SEO strategy with our helpful guide.

On Page Optimisation

Once you have a keyword list, you need to implement them in your website content. Each of your pages need to target a specific keyword and a few related terms.
You can now begin to optimise your pages and content by adding the following Google signals that are important for your keyword ranking:

Title Tags (Meta title)

The title tag isn’t the primary headline of the page. Typically, the title we see on the page is an HTML element named H1, H2, H3, etc.

The title tag is what we see on top of our browser and what the user will see once the page is ranked in the organic search results.

The length of this tag should be between 50 and 60 character and is based on pixels.

Meta Description

While the meta title is the headline generated in the search engine results, the meta description is additional information delivered to the user and is placed under the title tag in Google search results.

The suggested length of the meta description is maximum 160 characters.
The above tags are important Google signals to properly rank website pages.

Pages Content

A very important factor for a website is the quality of the content. Google can increase your website ranking by evaluating your page content and structure. In the latest Panda Algorithms updates, Google considers the originality of a page’s content which needs to be at least 90% unique and not copied.

The advantage of having cornerstone content (long pages with content of 600 to 1200 words) and related to the domain name, title and description tags is that it will help improve the ranking of your page and the related keywords. Another advantage is that the more content you add on your page the more organic backlinks you will get.
Interesting content that answers the user’s questions will improve the engagement and the “shareability” of your pages in social networks, mobile app and other community websites.

Website images “Alt Tags”

By renaming the images with keywords or long tail keywords you increase your keyword ranking on the search engines. The Alt attribute is an HTML code that allows you to supply more information on an image that a user can see on the search engines and can be helpful for better usability.

Website speed

Search engines consider the website speed as a very important factor to rank a website on search engines. This factor is not just for ranking but also for the users’ better journey and your website’s conversion rate. To increase the website speed, you will need good technical knowledge to manage the different server features to improve your website speed.

Off site SEO

Since the Google algorithm is based on links, having a good number of quality links pointing to the website is important for driving traffic and improving ranking for the main keywords.

You might implement all the onsite work and technical SEO mentioned earlier, but if you don’t have any backlink pointing to your site, you will never show up on Google search results.

The ultimate objective for any SEO effort is to get more traffic and exposure to a website. Be creative, and don’t panic each time that Google suggests something that could improve your search ranking while thwarting all the efforts you have made up till then. Respect the rules to improve your traffic, ranking and sales.

On Page Optimisation

Once you have a keyword list, you need to implement them in your website content. Each of your pages need to target a specific keyword and a few related terms.
You can now begin to optimise your pages and content by adding the following Google signals that are important for your keyword ranking:

Title Tags (Meta title)

The title tag isn’t the primary headline of the page. Typically, the title we see on the page is an HTML element named H1, H2, H3, etc.

The title tag is what we see on top of our browser and what the user will see once the page is ranked in the organic search results.

The length of this tag should be between 50 and 60 character and is based on pixels.

Meta Description

While the meta title is the headline generated in the search engine results, the meta description is additional information delivered to the user and is placed under the title tag in Google search results.

The suggested length of the meta description is maximum 160 characters.
The above tags are important Google signals to properly rank website pages.

Pages Content

A very important factor for a website is the quality of the content. Google can increase your website ranking by evaluating your page content and structure. In the latest Panda Algorithms updates, Google considers the originality of a page’s content which needs to be at least 90% unique and not copied.

The advantage of having cornerstone content (long pages with content of 600 to 1200 words) and related to the domain name, title and description tags is that it will help improve the ranking of your page and the related keywords. Another advantage is that the more content you add on your page the more organic backlinks you will get.
Interesting content that answers the user’s questions will improve the engagement and the “shareability” of your pages in social networks, mobile app and other community websites.

Website images “Alt Tags”

By renaming the images with keywords or long tail keywords you increase your keyword ranking on the search engines. The Alt attribute is an HTML code that allows you to supply more information on an image that a user can see on the search engines and can be helpful for better usability.

Website speed

Search engines consider the website speed as a very important factor to rank a website on search engines. This factor is not just for ranking but also for the users’ better journey and your website’s conversion rate. To increase the website speed, you will need good technical knowledge to manage the different server features to improve your website speed.

Off site SEO

Since the Google algorithm is based on links, having a good number of quality links pointing to the website is important for driving traffic and improving ranking for the main keywords.

You might implement all the onsite work and technical SEO mentioned earlier, but if you don’t have any backlink pointing to your site, you will never show up on Google search results.

The ultimate objective for any SEO effort is to get more traffic and exposure to a website. Be creative, and don’t panic each time that Google suggests something that could improve your search ranking while thwarting all the efforts you have made up till then. Respect the rules to improve your traffic, ranking and sales.

Risk Warning: Our products are traded on margin and carry a high level of risk and it is possible to lose all your capital. These products may not be suitable for everyone and you should ensure that you understand the risks involved.