How to Get Affiliate Links

April 12, 2021
IronFX Affiliate team

If you prefer working for yourself or need extra income, why not consider affiliate marketing?

This type of marketing works by adding affiliate links to your website. They can be in the form of banner advertisements or links embedded in your blog text. There are other types of affiliate links as well, such as text links in a sidebar or popup banner links.

Affiliate links are available from online affiliate programs.

Why do I need Affiliate Links?

Affiliate links are necessary not only because they are a type of advertisement but because they are also tracking codes.

They track click-throughs to the advertiser’s website and in the most advanced cases, they can track when one of your referral’s deposits, wins or loses a forex trade.

These tracking codes make up the advertiser’s monthly reports and, based on the report, you can receive insights into how successful each campaign is and how much commission you have earned. The report can also tell you how many conversions you made from each link.

As you can see, affiliate links are extremely important in understanding where and how to conduct your campaigns.

How Do Affiliate Links Work?

Affiliate links work with tracking technology.

Each link contains the ID or username of the affiliate which is an extension of the advertiser’s URL. The links are found in your affiliate account and are unique to your account.

Some affiliates add their own tracking codes in order to double-check the accuracy of the statistics. Google analytics offers tracking tools for those affiliates who like to keep their own records.

Tracking links give the advertiser and the affiliate crucial insights into the most profitable affiliate links and the pages that convert the most traffic.

These are the basic steps of tracking links with cookies:

  • Choose a Nic
  • Choose a product or service to promote

Once you have connected with one or more affiliate programs, you will need to choose which products to promote. These products would need to align with your own content strategy so you can advertise them efficiently and successfully.

  1. Affiliate adds tracking link to a banner and places it on the website.

  2. Potential customer clicks on the link and enters the advertiser’s website where there is a landing page.

  3. A cookie is stored on the potential customer’s web browser.

  4. If the potential customer is converted and becomes a client, the tracking link reports it to the system and the affiliate is rewarded.

  5. If the potential customer leaves the website without taking any action, they may see additional adverts served through Google AdWords (now Google Ads) by the cookie saved in their browser.

Bear in mind that there is a more advanced system called server-to-server tracking. These tracking links don’t use cookies or landing page conversion links. Instead, the information in the tracking link is stored on the merchant’s server. When the client takes a conversion action, such as clicking on the link or signing up to an email newsletter, a transaction ID is assigned and reported in the merchant’s system.

Getting Started with Affiliate Links

Before signing up with an advertiser as an affiliate, it’s worth the time to conduct some research and compare the way that conversions are measured, as well as the types and variety of advertisements offered.

Not all affiliate programs are equal. Some are better than others, so early research can save you a lot of time and money.

Disclaimer: This information is not considered as investment advice or an investment recommendation, but is instead a marketing communication