Forex affiliates who use content publishing build content-saturated websites and focus on monetising them by featuring brokers’ links on those websites. Affiliate links are all possible types of links: banners, widgets, text links, video, product links, and many more. A content affiliate can advertise a broker using in-text links or sidebar ads to different sections devoted to brokers’ banners or product/services selection. Content publishers could include both large portals and smaller producers like bloggers.
What is an affiliate link?
An affiliate link is unique to each affiliate. Affiliates will usually share their own affiliate link on their own site / social media / email promotions.
When the affiliates’ followers click on the link, they will be redirected to a specific sales’ page for the product or service. This works differently than a regular redirect because IronFX will save a cookie identifying which affiliate sent the traffic.
Whenever a trader registered and funded their account on your IronFX site, IronFX will check for the cookie and record the affiliate commission accordingly.
Creating an affiliate link
You can register as an affiliate with IronFX and gain access to the affiliate portal with a range of marketing material to help support your marketing efforts. You can also get your referral link and promote our services by using our marketing resources on your website.
The “affiliate link” comes in the form of a special URL that contains the ID or the username of the affiliate. It is used for the broker, in this case, to track affiliate performance and all traffic the affiliate sends to the advertiser’s site as a part of the affiliate program. Each affiliate gets their affiliate link when they sign up with a broker. Each affiliate link contains the original domain followed by the Affiliate ID.
How to keep track of your affiliate links
There are two common ways to track, which allow you to assess how well your affiliate campaigns are performing.
- Client-based tracking
- Server-to-server tracking
In the case of client-based link tracking for affiliates, a visitor of a website clicks on a link, they are then led to a landing page and the affiliate ID is stored on their browser within a cookie. The cookie lifetime period depends on the advertiser and some cookies can expire in 30 or 60 days. If a customer completes the desired action on the broker’s page, a conversion pixel loads up and reads the cookie information (transaction ID). The information is then sent to the system for tracking conversions, and the conversion is recorded for the right affiliate. Finally, the reward is paid to the affiliate.
This type of tracking is also called cookieless tracking as nothing is placed on the user’s computer. Instead, the information associated with the user and the affiliate is stored on the broker’s server, and a unique transaction ID is attached to it. Normally, when an online user clicks on a tracking link and completes a conversion, the system sends the postback with the transaction ID to the conversion tracking system. This tracking type is often considered more accurate, but the advertiser would need to support this kind of tracking on their back-end and it is technically more complex than client-based tracking.
Disclaimer: This information is not considered as investment advice or an investment recommendation, but is instead a marketing communication