Qu'est-ce qu'un lien d'affiliation - Guide utile

9 avril 2021
L'équipe d'affiliés IronFX

To start with, web links connect different resources online. Affiliate links look like any other URL and have the same function; they connect resources. There is however, one minor difference. They are used to drive traffic regarding specific affiliate products and eventually boost sales. Although there are multiple online marketing strategies, affiliate marketers can only monetise their campaigns through affiliate links.

The latter are also used to monitor marketing performance online and since affiliate marketing is based on commission and sharing revenue, all transactions need to be identified and tracked with accuracy. Keep in mind that the only prerequisite in joining affiliate marketing is to copy and paste the affiliate link on your platform or website so as to be able to verify that the sale was made through your business. Other than that, make sure that you promote the related product, hence link, and make your audience click on it.

How do affiliate links look like?

The different vendors / sellers, will provide additional information such as a unique affiliate ID or a network affiliate ID which will then be added to the affiliate link so as to keep the vendor informed in regards to who must be rewarded for the sales. Therefore, a vendor’s URL and your ID make up the affiliate link.

Affiliate links’ structure looks like the below:

Remember that the first step in using affiliate links will be for you to conduct a thorough research on the target market and best affiliate programs.

How to use affiliate links properly

Once you have your unique affiliate link, you are almost ready to start adding it to your content. Below are some steps in optimising your website and making the most of affiliate links:

  1. Add anchors

  2. Insert the links into the body of your content. Merge it with it as if it is part of the content by making a word or phrase clickable. This way it will be more appealing and user-friendly compared to random links. Also make sure the reader is informed as to where they will be redirected once they click on the link.

  3. Balance links’ density

  4. The ideal amount of links added to your website would be one per piece of content or one per 1.000 words. However, you should not go too heavy on the links. Think about user experience and try to balance everything. As Kevin Spence mentions, “the goal is not to monetize every page, but for every page to be a potential gateway to monetization.”

  5. Tidy up the affiliate links

  6. Make your link as readable and understandable as possible. However, be careful as to the risk of making it hard for the vendor to determine the source of traffic. There are useful tools that can help you optimise your links for better readability.

  7. Place your links appropriately

  8. Although affiliate links can be used everywhere, what would really boost your click rate is placing your links on blog posts, sidebars accompanied by clickable banners or visuals which again need to be clickable.

Now that you know what an affiliate link is, what it is used for and how to properly apply it, you have what you need to enter the affiliate marketing world with confidence.

Disclaimer: This information is not considered as investment advice or an investment recommendation, but is instead a marketing communication