Affiliate marketing brings together companies and affiliates who try to build a lucrative partnership with mutual interests and benefits. In fact, affiliate marketing is one of the most effective strategies used to drive online traffic and boost sales. Nevertheless, if you are about to start or you’ve already been running your affiliate business, you must have realised that standing out among other rivals takes time and hard work. Looking at other affiliate programs to find successful characteristics you can incorporate in your strategy, might be a good step as well.
This article examines some the most important characteristics of the best affiliate programs in 2021 along with detailed information on why they are important and how you can adapt them to your business. Let’s get to it.
Choose programs with quality products and high commissions
Those affiliate programs that provide lucrative commissions are very appealing to affiliate partners. Especially if they offer recurring commissions, meaning commissions paid out on a regular basis over the lifetime of the referral. To be exact, this is a passive income in which affiliates get paid for the client they referred without the need to sell anything.
Additionally, go with products that are of some value to your clients and that they will want to buy. If you don’t believe in the products you are selling, then your efforts will probably not be successful. Therefore, key to creating valuable products and the most suitable solutions, is to understand your customers’ needs and possible challenges.
Marketing material a good affiliate program should have
As affiliate marketing mainly occurs online, the way products are advertised to attract clients should be eye-catching. It is actually the company’s responsibility to gather and prepare a library of well-performing material and tools, readily available for the affiliate to use. It should be noted that all material should be error-free, optimised and formal.
The best affiliate programs in 2021 should have:
- Concise, SEO optimised content
- Specific guidelines for advertising a product along with rules on fonts, colours, logos and more
- Design material including templates, banners and images
- Updated information on latest promotions, deals or bonuses
Pay attention to cookie lifespan
An affiliate cookie is a small piece of data stored on your computer when visiting a website. This cookie is used to spot and monitor online visitors. So, they also keep track of the affiliate partner’s referrals. However, these cookies do have an expiration date. As a result, the duration you have to earn from a potential client is limited.
For instance, some affiliate programs set the cookie lifespan for four or five weeks. This means that the affiliate has 4-5 weeks to get the clients make a purchase through the affiliate link before the cookie expires. If the client buys something withing this period, then the affiliate earns a commission. In other words, the cookie expiration determines whether or not the affiliate receives a commission meaning that the longer the cookie lifespan, the more advantageous it is for the affiliate partner.
Key factors to keep in mind when choosing an affiliate program
- Do your research on the target product and its reputation. If it is popular then it will probably be easier to sell.
- Check how many customers trust the affiliate company you are partnering with as well as the company’s course of action over the years. Then compare to what competitors are doing.
- Check how active they are on Social Media. Visit the program’s profiles and check their engagement level and followers.
- Read customer reviews and go through what past clients are saying. Reviews are a good parameter of the product’s quality and recognition.
Make sure that you keep the above key factors in mind when choosing an affiliate program and evaluating its products. Most importantly, ensure that the broker you chose is transparent and consistent. It is important to know that the company complies with the rules of its regulators and pays the agreed commission consistently.
Last but not least, make sure that you completely read and understand the company’s terms and conditions as well as what your responsibilities as an affiliate are before signing any agreement.
Disclaimer: This information is not considered as investment advice or an investment recommendation, but is instead a marketing communication