メールマーケティング

Email
Marketing

Revolutionise your communications

Email marketing is a critical communication tool that connects you with your clients. It is also one of the most effective forms of marketing that can help you promote your products and services. Whether email marketing is not yet included in your marketing efforts or if it is the backbone of your marketing campaigns, we will make sure to offer the necessary support, insider tips and expert guidance on how to grow your business and strengthen your client relationship with email marketing.

Revolutionise your communications

Email marketing is a critical communication tool that connects you with your clients. It is also one of the most effective forms of marketing that can help you promote your products and services. Whether email marketing is not yet included in your marketing efforts or if it is the backbone of your marketing campaigns, we will make sure to offer the necessary support, insider tips and expert guidance on how to grow your business and strengthen your client relationship with email marketing.

What is Email Marketing

Email marketing is a form of direct marketing and a digital marketing strategy of targeting consumers through email in order to create awareness, accelerate interest in services, drive customers to sales channels, drive engagement with one’s brand and broaden one’s relationship with their existing customers. Recent forms of email marketing are permeated by the principles of consent and personalisation, instead of simply targetting masses of people. It is also invaluable in getting a return on your initial investment – and potentially more.

With 99% of consumers checking their emails daily, email marketing has emerged as the #1 communication channel. By creating your own email list, you can contact your customers at any time, knowing that those leads are your own and that no one can take them away from you or delete them.

As a high converting tool, email marketing has an ROI (returns on investment) of 4400%, meaning that people who buy products and services through email tend to spend more.

What is Email Marketing

Email marketing is a form of direct marketing and a digital marketing strategy of targeting consumers through email in order to create awareness, accelerate interest in services, drive customers to sales channels, drive engagement with one’s brand and broaden one’s relationship with their existing customers. Recent forms of email marketing are permeated by the principles of consent and personalisation, instead of simply targetting masses of people. It is also invaluable in getting a return on your initial investment – and potentially more.

With 99% of consumers checking their emails daily, email marketing has emerged as the #1 communication channel. By creating your own email list, you can contact your customers at any time, knowing that those leads are your own and that no one can take them away from you or delete them.

As a high converting tool, email marketing has an ROI (returns on investment) of 4400%, meaning that people who buy products and services through email tend to spend more.

Advantages of Email Marketing

Email marketing has become such a popular tool because it encourages the client to take action, while at the same time being an inexpensive form of communication. According to the Direct Marketing Association, $1 spent on email marketing drives more than $48 in revenue.

Email marketing can help you develop a strong connection with your client and drive traffic to both your website and social media platforms. You can tailor your emails and target users by demographic. It also allows you to A/B test a specific message or call to action and identify what works best for you. The advantages are endless, and the rewards infinite.

Advantages of Email Marketing

Email marketing has become such a popular tool because it encourages the client to take action, while at the same time being an inexpensive form of communication. According to the Direct Marketing Association, $1 spent on email marketing drives more than $48 in revenue.

Email marketing can help you develop a strong connection with your client and drive traffic to both your website and social media platforms. You can tailor your emails and target users by demographic. It also allows you to A/B test a specific message or call to action and identify what works best for you. The advantages are endless, and the rewards infinite.

Discover how to maximise your social media exposure with our expert guide.
Discover how to maximise your social media exposure with our expert guide.

How to Build your Email
Marketing List

It is important to treat your customers right, while following marketing best practices. In this sense, it is best not to abuse email marketing, but use it wisely, when it is necessary, while trying to create a conversation with your client that is not simply based on marketing your brand.

 

In order to grow your email list, you will need to have a strong message to attract customers, otherwise known as a lead magnet. A lead magnet (or an optin bribe) is a free incentive that you give away in exchange for an email address. It can be anything you want, as long as it provides some form of value to your visitors.

How to Build your Email
Marketing List

It is important to treat your customers right, while following marketing best practices. In this sense, it is best not to abuse email marketing, but use it wisely, when it is necessary, while trying to create a conversation with your client that is not simply based on marketing your brand.

 

In order to grow your email list, you will need to have a strong message to attract customers, otherwise known as a lead magnet. A lead magnet (or an optin bribe) is a free incentive that you give away in exchange for an email address. It can be anything you want, as long as it provides some form of value to your visitors.

Popular lead magnet examples are:

Ebooks

White papers or case studies

Webinars

Free content

A coupon

Popular lead magnet examples are:

Ebooks

White papers or case studies

Webinars

Free content

A coupon

Email Marketing Best Practices

Email marketing creates endless possibilities, but at the same time you need to ensure that you are using it correctly and wisely. This is why it is important that you:

Email Marketing Best Practices

Segment your email list and create categories based on your customers' age, geographical location, first-time purchase, etc.

Tailor and personalise your content to increase trust and strengthen your relationship to each and every client

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Collect email addresses legally

Enhance deliverability of emails by ensuring the quality of your emails so you always know they have reached their intended destination

Make sure the design captures your contacts' attention

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Collect email addresses legally

Segment your email list and create categories based on your customers’ age, geographical location, first-time purchase, etc.

Enhance deliverability of emails by ensuring the quality of your emails so you always know they have reached their intended destination

Tailor and personalise your content to increase trust and strengthen your relationship to each and every client

Make sure the design captures your contacts’ attention

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